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Convert clicks to purchases: Big Ideas develops the marketing strategy necessary to help you convert consumers to loyal customers for long-term profitability.

Big Ideas’ E-Marketing Lifecycle demonstrates our approach. Once a foundation of database management and analytics is firmly established, we focus our efforts on the four elements of effective e-commerce:

Acquisition
These tools and services create brand awareness, drawing consumers to your site.
Big Ideas helps you grow your database by developing effective online advertising, promotions, sweepstakes, etc.

Conversion
Consumers who use your site to purchase — directly or indirectly — products and services become customers. Big Ideas lends expertise and experience toward improving usability, building useful applications and streamlining site content to enforce your brand’s value, converting more consumers to customers.

Retention
Retention rates increase with dynamic, profile-driven content and customized communications. Big Ideas helps you engage the customer, gather feedback and preferences, and deliver your brand in a more relevant and timely manner.

Incentive Programs
Give customers a reason to remain loyal to your brand. We design reward and incentive programs that bring value to customers every time they buy your product, establishing long-term loyalty and profitability.